The 4 laws of error messages (according to Catherine Toole)

Okay another quick bonus from the Catherine Toole speech. The laws of error pages. Error pages are a vastly under-utilised opportunity to show your customer how you handle a problem, and to confirm your brand image.

If you donâ€™t know how to set up your error pages, ask your web developer about 404 pages, or if you use a wordpress platform – install a good 404 error plugin.

Soâ€¦

1. Explain why the error has occurred
2. Apologise for the error/take responsibility
3. Express your brand (with logoâ€™s, phrases etc.)
4. Give the customer something to do (feedback form/faq/continue shopping etc)

About Lindsay Macvean

Lindsay is an entrepreneur with a desire to mix two of his passions: the power of the internet, and the world of the small business. He accomplishes this by building outstanding website platforms to enable small businesses in their marketing efforts. He lives in Cork and is expecting a baby with his partner.

View all posts by Lindsay Macvean →